Those who plant a tree will gain heaven, said Chinese philosopher Confucius once.
How right he was, trees are true treasures! For example, they filter harmful CO2 from the air and retain it in their wood. That's why in 2020, as part of Coopers' sustainability strategy, we launched a cooperation with the non-profit organization PRIMAKLIMA: since April 2020, Primaklima has been planting a tree for every employee placed by Coopers. Today, we're giving a quick update on this.
Where are the Coopers trees?
While we're recruiting experts in IT, engineering, and life sciences, we don't know much about reforestation. We do know that it is great, we just don't know which trees should be planted how, when, and where. That's why we put our full trust in the organization Primaklima – they have been contributing to climate protection with international forest projects for 30 years. As experts, they know exactly where the Coopers trees have the greatest benefit – and that is in Nicaragua, South America.
Our Coopers trees are split between two projects, one in the Boaco region and one in Estelí, both located in northwestern Nicaragua. There, unused land belonging to small farming families is being used for reforestation. Native tree species are being used to create mixed forests that require little maintenance but serve both climate protection as well as the local people.
The beauty of such international projects: They kill two birds with one stone. The climate benefits from every single tree and, at the same time, those projects support the people who suffer more from climate change than we do yet did not contribute as much to it as we did.
Nicaragua, one of the world's poorest countries, is heavily dependent on agriculture. The consequences of climate-related cisasters, such as floods or prolonged droughts, are all the more serious for them. With Coopers trees via Primaklima, farmers receive a fair premium for planting and caring for the trees. In addition, the trees store more water in the soil and make it more fertile by storing nutrients. That way, those trees serve as life insurance for families in Nicaragua – and protect our climate at the same time.
Coopers' sustainability strategy
Our Coopers sustainability strategy focuses, among other things, on global reforestation, as it is the most efficient option for climate protection. While it's getting critical, we can still act and fight climate change. All of us, companies, consumers and citizens alike, must assume more responsibility – for the sake of the climate, the population and last but not least for their own competitiveness.
Sustainability is becoming an increasingly important topic in recruiting, too. In our previous blog post, we talked on the trend of green human resource management. Soon we will publish another blog post with tips for more sustainability when working from home.
Are you pursuing a sustainability strategy, as well? What measures do you take for more climate protection? We're looking forward to an exchange via email or on our social media channels Facebook, LinkedIn, Xing and Instagram and Twitter.
Your Coopers Family
PS: Did you know that trees are living creatures and live in a social network? For example, they communicate with each other and care for their offspring as well as sick, older neighboring trees. More fascinating insights can be found in the book The Hidden Life of Trees by Peter Wohlleben.
Photo by niko photos via Unsplash
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